DAIWA – Feel Alive
Since 1958 Daiwa has been breaking new ground in product design, meeting ever-changing market needs. Daiwa has been the first to create many innovative technologies, technologies that have evolved design and angling possibilities.
Daiwa’s reel producing technology is considered to be one of the best in the world, and only a few years after Daiwa was founded it soon became the “the reel of choice”. Daiwa’s development of the “Open-Faced reel” in 1965 was the spark that started the developmental fire.
Unlike a closed-faced reel the spool was located on the outside of the reel, allowing the user to wind more line onto the spool with a faster spin and improved feel. This new reel shape and design concept shocked the world.
Daiwa’s ground breaking designs and technologies continued over the following decades with Real Four, ABS, MagSeal, and Monocoque body all elevating reel design and performance to a new level.