The mission of The Fly Program is to raise awareness of depression, post traumatic stress disorder, and suicide in the Australian male community. They facilitate unique programs and awareness campaigns that focus on education and peer support through pathways of adventure such as: mountain biking, and the disciplines of both fly and conventional fishing methods (alpine, coastal and Inland).

The organization is focused on providing resources to help Australian men to find a release and increase their quality of life, whether directly, or indirectly touched by these threads of mental illness and instituting an new outlet – participation in the natural world as a reprieve from the day-to-day challenges too many men face in our community.