Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.

Over 70 years, St. Croix has navigated various challenges with gritty determination. They continue to strive for excellence by crafting each rod with passion and talent.

Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 — The Little Green Box.

The TT Fishing range has been developed specifically to suit the needs of Australia’s light-tackle sports fishing nuts.

In 2006 Hurricane Lures Australia was established by Peter Nord (Nordy) and grew from his love of fishing for Bream with Lures in East Gippsland Victoria the Home of Big Black Bream.

Our vision is to create lures of excellence that will grace the trophies and podiums of Australias most respected pro angling tournaments.

The Fly Program addresses depression, post traumatic stress disorder, and suicide in men. It's core is built around four key components Explore, Cast, Discover, and Recover. By facilitating unique programs and awareness campaigns that focus on education and peer support.

Hobie Polarized sunglasses have become an integral part of connecting sport enthusiasts to the water by providing a better kind of vision: clearer, sharper, and more precise.