Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.

Atomic Lures originally started as one of the innovators in the soft plastics market and have been coming to Australia for over 10 years.

Anaconda was founded in November 2004 by an Australian retailing family. Anaconda’s founders were concerned that Australia’s outdoor and adventure culture was in decline, with many people seeking their leisure and entertainment indoors.

Developed specifically for Australian conditions, Bait Junkie is the furthest evolution of soft bait design, incorporating innovative material science with unique and functional 2D and 3D designs to release a full range of soft plastics that are just as effective as they are exciting.

The TT Fishing range has been developed specifically to suit the needs of Australia’s light-tackle sports fishing nuts.

In 2006 Hurricane Lures Australia was established by Peter Nord (Nordy) and grew from his love of fishing for Bream with Lures in East Gippsland Victoria the Home of Big Black Bream.

Host and executive producer Andrew Ettingshausen – former Rugby League legend ”ET” – takes viewers to some of the most exciting fishing locations on the planet, whilst also showcasing outdoor adventure, 4WDing, diving, camping, fishing, and boating tips.

Hobie Polarized sunglasses have become an integral part of connecting sport enthusiasts to the water by providing a better kind of vision: clearer, sharper, and more precise.