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Berkley in Australia is committed to delivering fishing product that is tailored for the Australian angler. Extensive research and development is conducted by the Australian product team spearheaded by Berkley product head honcho John Bell.

At Berkley, their goal remains surprisingly simple – to make fishing fun and help anglers everywhere to Catch More Fish! Their leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.